Omada Health
Bringing human-to-human storytelling to the forefront of digital health.
We designed a new website for Omada Health with one clear goal: to tell relatable, emotionally resonant stories that show how people can take control of their health—supported by technology, not defined by it.
Though the audience was B2B—insurance providers and healthcare organizations—the strategy was deeply H2H (human to human). Health is personal, and the website needed to reflect that. The experience combines real-life, everyday moments of Omada’s end users with subtle overlays of innovation, demonstrating how the platform fits seamlessly into real lives to drive real results.
The result is a thoughtful blend of storytelling and strategy, building trust with decision-makers by first connecting with the human experience behind the data.
Skills:
UX and visual design, Creative Direction for brand and photo shoots
Year:
2016-2017
Bringing customer stories to life
I also had the privilege of collaborating with photographers, customers, and on-camera talent to produce custom photography and authentic testimonials for the website—bringing real faces and stories to the forefront of the brand.
In parallel, I partnered closely with our in-house motion designer, Lauren Fundora, to develop moodboards and storyboards for a range of video projects, from customer interviews to playful stop-motion shoots. I also was responsible for the creation and art direction of the overlays and graphics that appeared in the videos. These visual assets were crafted to feel human, engaging, and aligned with the overall brand narrative.
Codifying it into a brand guide
The next phase was developing the brand guide—codifying our brand pillars and defining how we speak to both B2B and B2C audiences with clarity and consistency.
Some examples below on how the new brand came to life across marketing materials—from posters to one-pagers to infographics.
