Blend’s AI Assistant: Sidekick

From zero to launch in a week.

In the week before 2024 Forum, Blend’s executive event, I partnered with the CEO and product team to launch a dedicated webpage announcing Sidekick—our new AI Assistant for loan officers. Designed to deliver intelligent, human-like responses, Sidekick highlights Blend’s vision for AI-driven customer engagement.

The goal:
Keep the page and messaging short, smart, and mobile-friendly—executives will likely check it on their phones after our CEO’s announcement. At the event, 11 out of 46 customers signed up for an initial demo.

Phase 2 and beyond:
After the event, we followed up with targeted emails outlining next steps. Once key product improvements launched, we ran focused ad campaigns to re-engage top accounts and drive renewed interest. We are currently building Blend Sidekick’s identity on the brand side to span across various digital and non-digital touch points.